How to set up a multi variation listing on ebay

Some time ago, I was asked by another eBay member, how did I make the different options available on my listing.  They were referring to a multi variation listing.  So I thought I would create a video showing how to do it.

Why create a multi variation listing though?

  1.  Well for several reasons, firstly it will save you on listing fees.  Instead of paying a listing fee for say each colour of a product you have, you can put them all together into one listing and pay just one listing fee for all of them.
  2. If you have different options in one listing, you are more likely to sell more than one item to a buyer than if you had each option in a different listing.  I have often sold more than one item to the same customer at the same time.
  3. It is easy to set up postage discounts for each additional item purchased.  I show this in the video too.
  4. The variation detail is a searchable term, so if you have blue, green, orange available, rather than put each colour into the listing title to capture those search terms, you set up a variation for each colour leaving you with more characters in the listing for other key words.
  5. Your listing will keep the item number for longer because you have more stock on that listing.  This is important if you use social media for sharing your item.

In this video I show you how to set up a multi variation detail using the standard listing form that we have been using for a long time, and the new listing tool that has only become available to some sellers within the last week or so.

If you have any questions, please feel free to leave a comment below.

Happy listing.


BTW if you like the little angel ornaments that I’ve used in this video, you can find them here:

Leave a Reply